Blog

We're always thinking about the next generation. Read our blog to get a taste of what's on our minds.

Demographics 2020 - Are you Next Gen Ready?
August 14, 2008
This spring, I presented to the fine folks of C2ER on "Demographics 2020."  As always, I try to take high-level trends and demographics and make them useful for participants.  In this case, I was trying to mobilize community ...

Do Great Workplaces Make us Babies?
August 12, 2008
The Utne Reader warns, "Your Boss is Not Your Mom."Dan Baker opines that "Work Life Balance is P.C. for Slacker." Do Next Generation Companies make us babies? Are nap rooms for preschool, not creative companies? Join me for a ...

Attracting Millennials & Boomers
August 7, 2008
Jamie Timm from the Columbus Chamber argues that Millennials aren't the only ones looking for a workplace that values free agency.  Boomers are, too.  How can your community - and company - offer value to both segments of the market?  ...

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Recent Articles

Articles are free, bite-sized doses of insight delivered in our newsletters for community, corporate and arts leaders. With thousands of subscribers all over the world, read on to learn why these little morsels are so popular.

Trust - The One Thing That Changes Everything
January 9, 2008

Written by Dean Whittaker -

Can I trust you? How often do we think this thought as we go through our day?

…

3D Glasses at the Symphony? Mamma Mia in your Netflix Queue?
March 13, 2007
At the top end of the fidelity spectrum, you have hi-fi, which delivers a rich, multi-sensory, one-of-a-kind experience. Think Cirque de Soleil.

Anatomy of a Relocation
February 5, 2007

Pick a place to live, and then find a job - or ask your company to let you take your job with you. That's the Live First - Work Second ethic in …

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Whitepapers

Sometimes bite-sized doses of information aren't enough. When you need MORE to help you pilot your Next Generation initiative, download a free article:

Live First, Work Second - Chapter One
April 20, 2007
This nine-page PDF is an excerpt from Live First, Work Second © 2007 by Rebecca Ryan. All rights reserved. No part of this excerpt may be reproduced …

YPO Business Case – Why Your Community Should Start a YPO
April 13, 2007
Why does "ANYTOWN USA" need a YP Organization? …

Digital Natives Invade the Workplace
October 4, 2006
This is a five page PDF document from Lee Rainie at the Pew Internet Project. It includes an interview with Rebecca Ryan. See more from Lee and his …

Read the book

Rebecca Ryan has been talking about how to attract and keep young talent since 1998. Live First, Work Second is her first book. With her trademark wit and NGC’s database of over 10,000 interviews and surveys with young talent, Rebecca helps you understand the next generation – your children, your employees, your volunteers, patrons and donors…and your future leaders.

“America’s next generation is not going to grow up and behave more like your grandparents. So it behooves us – if we need them to work in our companies, buy our products, participate in our government, and live in our cities – to figure out what makes them tick. This book helps you do just that.”

• — Rebecca Ryan, in the Introduction to Live First, Work Second

Read the foreword.